Introduction: Instagram is a Facebook-owned site, and as such, it is likely to be one of the most commonly utilized and popular platforms currently available. As a result of Instagram’s popularity, businesses are always on the lookout for new methods to promote their products and services to the platform’s users, in the hopes of expanding their fan base and, ultimately, their bottom line. Instagram likes are an essential component of any successful social media marketing campaign. With Instagram being one of the most popular platforms available, businesses are constantly seeking…